7 Tips to Create a Great Instagram Marketing Strategy
Instagram is a social media platform that allows you to share photos and videos with your followers. This content is meant to generate interest in your business and your brand. And with more than 800 million active users on Instagram, there’s a good chance you can reach at least a portion of your target audience on the platform.
On this page, we’ll share tips for creating an effective Instagram marketing campaign. If you’re too busy running your business to focus on creating your social media strategy plan, WebFX can help. Call us today at 888-601-5359 to see how we can help you create an Instagram marketing strategy that drives results for your business.
Create a business profile
When you use Instagram marketing, it is important that you complete your profile. If you haven’t done this already, it is important that you fill out every aspect of your page. You want your page to be complete, so that people get the full picture of your business.
There isn’t a lot of information to fill out for your profile, but it is important that you complete everything. You need to make sure that your profile photo reflects your brand.
People should see your icon and immediately recognize it as your brand. It also helps if you have a username that aligns with your business, so people know it is your business right away.
Aside from your profile photo, make sure your fill out your bio. Instagram bios are short, but it is important that you fill them out with a little bit of information. You also want to make sure you include a link to your website, as this is the only place you can put links on your Instagram page.
Instagram video features
Live video
Instagram Live has been around for some time, but the platform has recently also enabled scheduling for live streams. Live video is great for interacting with followers in real time. This helps brands build trust, and come across as authentic and human.
US businesses with Instagram checkout can also sell products during live streams by engaging with viewers in real time and directing them to shop right within the app. During a live video, users can also support businesses and creators by purchasing badges that show up as heart icons in the comments.
Instagram video
This functionality has now been removed and replaced by the new and improved Instagram video posts. Users can now upload videos between 3 seconds and 10 minutes long. Select accounts can upload videos up to 60 minutes long.
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Instagram Story features
Story Captions
Instagram recently rolled out a new feature that lets users add text captions of what they say to their Stories. These captions are automatically generated but fully editable. Currently, Story Captions are only available in English and English-speaking countries.
The biggest benefit of this Instagram feature is that it enables brands to reach a larger audience and be understood by all viewers, regardless of whether they’re watching with sound or not.
Story Highlights
Brands can benefit from this Instagram feature by saving Stories of events, BTS and other prominent moments as highlights so new followers can also watch them. Similarly, food businesses can share updated menus, specials and more, and save them as highlights.
AR Filters
Story Stickers
Text translation in Stories
This is a great opportunity for brands to reach a global audience with their stories and story ads. Just remember to add text that can be easily translated if that’s what you’re aiming for.
The downside
There are both pros and cons of Instagram. Although there are many benefits of using Instagram for business, you should know all of the facts before jumping into a new venture. Instagram is not a one-way road to success. Even though Instagram can be an excellent way to advertise your business, there are a few bumps you should be aware of.
#1 Keep it light and simple
Instagram users come there for entertainment or inspiration, not a lecture. Even if you want to make your content informative, keep it as simple as possible and, most importantly, keep it fun!
Social networks are meant to entertain people, and that’s what companies working with social media marketing should look for. Everything is different here – instead of a long article explaining the features of your product – make a series of Instagram stories and present them yourself!
#2 Synchronize your social media platforms
To save time and effort, we advise you to run your Facebook and Instagram ad campaigns simultaneously. Facebook and Instagram ads work well, but the combination of two makes you really stand out from your competitors.
#3 Know your audience
Know your audience. Know their interests. It is easy to get lost in the sea of social media users, but you can break through by understanding what matters particularly to YOUR audience.
One way to get some insights is by testing your ads on both Facebook and Instagram. Facebook ads manager has a unique feature that allows you to run several ads at the same time and see which one is performing better.
You upload your ads and Facebook algorithms begin to track the actions of your audience. After some time, Facebook takes statistics from users’ responses to different ads and optimizes them accordingly. Testing your ads is the best way to save money when it comes to advertising and Facebook can do all of the hard work for you!
Sources:
https://www.webfx.com/social-media/learn/instagram-marketing-strategy/
https://sproutsocial.com/insights/instagram-features/
https://sixads.net/blog/advertising-on-instagram/